Tubi wants all of America to know it's there for them – for free.
The ad-supported video on demand service (AVOD) is taking cheeky shots at paid services such as Netflix and Hulu in its largest out-of-home campaign, launching today (5 August) in New York, Chicago, Los Angeles and Detroit.
In July, Tubi announced it has over 20 million monthly active users, the highest count among AVOD services. This is the largest out-of-home inventory Tubi has ever purchased. Last year, the company began testing billboard and bus ads.
Tubi's admitedly "small but growing" marketing team is also planning an aeril stunt in Los Angeles as part of the campaign roll out.
While Tubi did not disclose how much it spent on this campaign, the company said it has plans for more activations in the coming months.
Media for the campaign will also include connected TV, taxi TV, digital out-of-home, geo-fencing, digital homepage takeovers and social.