Truth’s brand campaign for University Academy 92 (UA92) was developed as part of an initiative to create a strategic identity that would bring to life a new breed of higher education in the UK.
Conceived by Gary Neville and his fellow Manchester United FC Class of ‘92 graduates, UA92 was born from a vision to give back to the UK youth community while also challenging the inertia of traditional education. This would see a degree wholly backed by industry that prepares graduates for the real world of work in a tangible way.
This concept required a brand identity and story that secured backing from both industry and academia at an early stage, while also withstanding both longevity and international visibility.
Creative Director: Darren Scott
Deputy Creative Director: Anthony Wilde
Managing Partners – Jo Scott, Fiona Kirwan and Lisa French
PR Account Director – Stephanie Brookes
Senior Account Manager - Richard Berry
Head of Analytics and Insight - Jaselyn Melling
Photographer: Jon Shard