UA92: Education Evolved by Truth Creative

Client: UA92
Date: Jun 2018
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Truth’s brand campaign for University Academy 92 (UA92) was developed as part of an initiative to create a strategic identity that would bring to life a new breed of higher education in the UK.

Conceived by Gary Neville and his fellow Manchester United FC Class of ‘92 graduates, UA92 was born from a vision to give back to the UK youth community while also challenging the inertia of traditional education. This would see a degree wholly backed by industry that prepares graduates for the real world of work in a tangible way.

This concept required a brand identity and story that secured backing from both industry and academia at an early stage, while also withstanding both longevity and international visibility.

Credits

Creative Director: Darren Scott

Deputy Creative Director: Anthony Wilde

Managing Partners – Jo Scott, Fiona Kirwan and Lisa French

PR Account Director – Stephanie Brookes

Senior Account Manager - Richard Berry

Head of Analytics and Insight - Jaselyn Melling

Photographer: Jon Shard

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