UA92: advert-body-1 by Truth Creative

Truth’s brand campaign for University Academy 92 (UA92) was developed as part of an initiative to create a strategic identity that would bring to life a new breed of higher education in the UK.

Conceived by Gary Neville and his fellow Manchester United FC Class of ‘92 graduates, UA92 was born from a vision to give back to the UK youth community while also challenging the inertia of traditional education. This would see a degree wholly backed by industry that prepares graduates for the real world of work in a tangible way.

This concept required a brand identity and story that secured backing from both industry and academia at an early stage, while also withstanding both longevity and international visibility.