Truant London has created a guerilla campaign with Talented Ladies Club, calling out sponsors of the Euro’s 2022 who have large gender pay gaps.
Research using the latest gov.uk data shows that some of the UEFA Women’s Euro 2022 have very large pay gaps within their organisations. So while they are publicly cheering women on the pitch, it appears they are quietly underpaying their own female staff.
The campaign uses these statistics to change the logo of the event these organisations are sponsoring. For example Booking.com instead of sponsoring the Women’s Euros, is depicted as proudly sponsoring the Women’s 58 cent. The campaign calls on these brands to put their money where their mouth is and #PayFair.