Pizza Express: Expressly for Everyone by Truant London

British restaurant chain Pizza Express has launched a loyalty scheme and ad campaign as it takes the brand in a new direction under recently appointed chief marketing officer Shadi Halliwell.

In a first for the chain, it has developed ‘The Pizza Express Club‘ loyalty scheme, which will reward customers with points for every meal bought.

Launching the scheme is an ad campaign voiced by comedian and Peep Show alum David Mitchell, who has been drafted in for a long-term partnership to front its marketing efforts moving forward.