The Drum Awards Festival - Extended Deadline

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Date: Feb 2021
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Tripadvisor, the world’s largest travel platform, is announcing today the launch of the world’s first virtual voice tour of a destination on Alexa, in partnership with The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The immersive experience enables travellers in the UK to explore the wonders of Abu Dhabi from the comfort of their home.

DCT Abu Dhabi is the first destination marketing organisation to test this new technology in the United Kingdom. Alexa customers in the U.K. will be able to say “Alexa, Explore Abu Dhabi” and be taken on an immersive voice tour of the destination. The themes and content within the experience have been selected based on Tripadvisor data and traveller sentiment, in order to create a unique experience that is powered by how consumers are feeling.

The Alexa skill enables would-be travellers to choose their own adventure, presented with various options detailing what they can explore in Abu Dhabi. Consumers using the Alexa skill can verbally request which path to take following prompts from the host. The full experience spans several minutes and comprises a choice of top relaxation and nature spots, cultural wonders and restaurants - all backed by reviews from the Tripadvisor platform. The skill remembers the path a user has taken and presents different options when they return.