The Drum Awards for Marketing - Extended Deadline

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Client: Heineken
Date: Aug 2017
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Heineken, through its Cities Project, has teamed with Tribeca Studios and +Pool to show that a floating pool project in the East River is a workable idea.

In a short documentary and 360-film project – Floating an Idea: The +Pool Story, voiced by actor and Heineken spokesman Neil Patrick Harris – the Cities Project lays out the argument that a floating pool which filters thousands of gallons of river water a day to make a swimmable pool everyone can enjoy is not only possible but is in the works.

The nine-minute documentary was created as part of The Cities Project by Heineken to raise awareness of +Pool and its latest fundraising push. Heineken brought on Tribeca Studios to produce the film, which was directed by Bianca Giaever of Missing Pieces.

Floating an Idea tells the inspiring story of the people who are working to make +Pool a reality. The film chronicles the history of New Yorkers interacting with their rivers, dating back to floating bathhouses in the early 1900s. Through interviews with +Pool founders and supporters such as Joshua David, co-founder of the High Line park concept, the film explains how a floating, Olympic-sized pool will filter out contaminants to create swimmable water and clean up to a half-million gallons of water each day.

Credits

DOCUMENTARY SHORT:

Brand: Heineken

Produced By: Tribeca Studios

Production Company: Missing Pieces

Director: Bianca Giaever

Narrated By: Neil Patrick Harris

Editors: Liz Deegan, Mohamed Elsafty, Brian Frank

Director of Photography: Mikey van Beuren

Original Music: Museum of Love

Written By: Ben Orbison, Gabe Nussbaum

Executive Producers: Tara Rush, Nuno Teles, Felix Palau

Supervising Producer: Sarah E. Walker

Associate Producers: Quinn Kilbury, Raul Esquer, Bjorn Trowery

Line Producer: Anna Marie Pitman

First Assistant Director: Corie Purdey

Production Supervisor: Kyle McGuiness

Sound Mixer: Jacob Blumberg

Animation By: Ntropic

Sound Mix: One Thousand Birds

Additional Music By: Zubin Hensler

Colorist: Shawn King

360 VR

Brand: Heineken

Produced By: Tribeca Studios

Production Company: Missing Pieces

Directors: Bianca Giaever and Ray Tintori

Narrated By: Neil Patrick Harris

Original Music: Museum of Love

Executive Producers: Tara Rush, Nuno Teles, Felix Palau

Supervising Producer: Sarah E. Walker

Associate Producers: Quinn Kilbury, Raul Esquer, Bjorn Trowery

Animation By: Ntropic

Sound Mix: One Thousand Birds

Additional Music By: Zubin Hensler