Heineken: advert-body-3 by Tribeca Studios
- Location:
Heineken, through its Cities Project, has teamed with Tribeca Studios and +Pool to show that a floating pool project in the East River is a workable idea.
In a short documentary and 360-film project – Floating an Idea: The +Pool Story, voiced by actor and Heineken spokesman Neil Patrick Harris – the Cities Project lays out the argument that a floating pool which filters thousands of gallons of river water a day to make a swimmable pool everyone can enjoy is not only possible but is in the works.
The nine-minute documentary was created as part of The Cities Project by Heineken to raise awareness of +Pool and its latest fundraising push. Heineken brought on Tribeca Studios to produce the film, which was directed by Bianca Giaever of Missing Pieces.
Floating an Idea tells the inspiring story of the people who are working to make +Pool a reality. The film chronicles the history of New Yorkers interacting with their rivers, dating back to floating bathhouses in the early 1900s. Through interviews with +Pool founders and supporters such as Joshua David, co-founder of the High Line park concept, the film explains how a floating, Olympic-sized pool will filter out contaminants to create swimmable water and clean up to a half-million gallons of water each day.
Credits
DOCUMENTARY SHORT:
Brand: Heineken
Produced By: Tribeca Studios
Production Company: Missing Pieces
Director: Bianca Giaever
Narrated By: Neil Patrick Harris
Editors: Liz Deegan, Mohamed Elsafty, Brian Frank
Director of Photography: Mikey van Beuren
Original Music: Museum of Love
Written By: Ben Orbison, Gabe Nussbaum
Executive Producers: Tara Rush, Nuno Teles, Felix Palau
Supervising Producer: Sarah E. Walker
Associate Producers: Quinn Kilbury, Raul Esquer, Bjorn Trowery
Line Producer: Anna Marie Pitman
First Assistant Director: Corie Purdey
Production Supervisor: Kyle McGuiness
Sound Mixer: Jacob Blumberg
Animation By: Ntropic
Sound Mix: One Thousand Birds
Additional Music By: Zubin Hensler
Colorist: Shawn King
360 VR
Brand: Heineken
Produced By: Tribeca Studios
Production Company: Missing Pieces
Directors: Bianca Giaever and Ray Tintori
Narrated By: Neil Patrick Harris
Original Music: Museum of Love
Executive Producers: Tara Rush, Nuno Teles, Felix Palau
Supervising Producer: Sarah E. Walker
Associate Producers: Quinn Kilbury, Raul Esquer, Bjorn Trowery
Animation By: Ntropic
Sound Mix: One Thousand Birds
Additional Music By: Zubin Hensler