The Ministry of Communication and Information: advert-body-1 by Tribal Worldwide Singapore

The Ministry of Communication and Information has launched a Covid-19 vaccination campaign called #IGotMyShotSG, in collaboration with Tribal Worldwide Singapore. It has been devised to encourage Singaporeans to go for the Covid-19 vaccination when its offered to them.

Filmed as a 2-min music video, the clip features an iconic local sitcom TV character Phua Chu Kang who’s a natural ambassador to health messaging because he made his mark during the Sars crisis for his Sar-vivor rap educating the public on hygiene and the need to eradicate the virus.

The challenge in this instance, was for us to dispel the wait-and-see mentality and fight fake news about the Covid-19 vaccines.