advert-top-1 by Tribal Worldwide Singapore

Tribal Worldwide and Singapore Press Holdings (SPH) in collaboration with Temasek Foundation Cares have unveiled a campaign where they are urging people to learn how to use an automated external defibrillator (AED) heart restarter to help someone with a cardiac arrest.

The campaign titled 'Restart a Heart' is running across SPH’s print, digital, radio and outdoor media. Also, One FM 91.3, Kiss92, and UFM100.3 radio stations are conveying the campaign message through commercial spots with the sound of a metronome at 110 beats per minute (bpm) and by playing song segments within 100 -120 bpm.