Kinship by Tribal Worldwide

Singapore’s Public Utilities Board (PUB) has released an emotive campaign for Hari Raya that tells the story of two young brothers who separated and eventually found resolution through forgiveness.

The campaign, called ‘Kinship’ and created by DDB for the national water agency, is a six-minute short film that aims to highlight that water is precious in land-scarce Singapore. The country aims to be water self-sufficient before its 1962 long-term water supply agreement with Malaysia expires in 2061.

In the film, two orphaned brothers, Din and Zul, grow up in an orphanage in the 1960s and do everything from brushing their teeth to playing by a reservoir, together.

However, Zul turns hostile after learning that his elder brother Din would soon be adopted and ignores the latter. The pair part on the morning of Hari Raya without saying a word to each other.

The film then time jumps to the present day, where Din returns to the same reservoir with his son and sees a message of forgiveness on a piece of wood that Zul had carved years ago.