DXM Labworks: advert-body-1 by Tribal Worldwide
- Location:
DXM Labworks is a mobile game that warns teenagers about the dangers of abusing cough medicine. Tribal Worldwide New York has created a series of pre-roll spots to encourage viewers to download and explore the mobile app, which lets users test the effects of cough medicine abuse on virtual robots. The PSA campaign, which launched last year, has been commissioned by the Consumer Healthcare Products Association (CHPA) and the Partnership for Drug-Free Kids.
Credits
Executive Creative Director: Kinney Edwards
Associate Creative Director: Josh Erickson
Associate Creative Director: Becky Kitlan
Copywriter: Erik Donham
Head of Client Services & Production: Phil Pessaro
Director of Media Strategy & Business Director: Stephanie Spero
Senior Account Executive: Taylor Miller-Meeks
Production Company: Workhouse Creative
Director: Anderson Wright
Founder / Director: Keith Rivers
Managing Director: Eli Martin
Executive Producer: Matt Ackerman
Head of Business Affairs: Paul B. Anderson
Head of Accounts: Valerie Lane
Executive Assistant: Cindy Dieter
Consulting Producer: Patrick Donovan
Producer: Jon Goldberg
Producer: June Nho Ivers
Production Supervisor: Jeff Woods
Asst. Production Supervisor: Barbara Stephan
Production Coordinator: Corbin Richardson
Project Assistant: Andrew Yang
DP: Todd Martin
Editorial: Workhouse Creative
Editor: Daniel Flesher
Editor: Alex Mullen
Post Production Supervisor: Barry Penland
VFX Artist: Alan Jasinski
VFX Artist: Maxwell Swet
Color: Company 3
Colorist: Sofie Borup
Producer: Clare Movshon
Music and Sound Design: Dynamite Laser Beam
Web Design Credits
Associate Creative Director: Ben Krantz
Senior Designer/Animator: Ben Buysse
Copywriter: Eric Donham
Senior UX Designer: Ashton O’Connor
Director of Digital Strategy: Joe Liebman
Senior SEO Strategist: Marc Beharry
Senior Director, Project Management: Kevin O’ Connor
