DXM Labworks: Can you handle what goes on inside? by Tribal Worldwide

Date: May 2016
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DXM Labworks is a mobile game that warns teenagers about the dangers of abusing cough medicine. Tribal Worldwide New York has created a series of pre-roll spots to encourage viewers to download and explore the mobile app, which lets users test the effects of cough medicine abuse on virtual robots. The PSA campaign, which launched last year, has been commissioned by the Consumer Healthcare Products Association (CHPA) and the Partnership for Drug-Free Kids.


Executive Creative Director: Kinney Edwards

Associate Creative Director: Josh Erickson

Associate Creative Director: Becky Kitlan

Copywriter: Erik Donham

Head of Client Services & Production: Phil Pessaro

Director of Media Strategy & Business Director: Stephanie Spero

Senior Account Executive: Taylor Miller-Meeks

Production Company: Workhouse Creative

Director: Anderson Wright

Founder / Director: Keith Rivers

Managing Director: Eli Martin

Executive Producer: Matt Ackerman

Head of Business Affairs: Paul B. Anderson

Head of Accounts: Valerie Lane

Executive Assistant: Cindy Dieter

Consulting Producer: Patrick Donovan

Producer: Jon Goldberg

Producer: June Nho Ivers

Production Supervisor: Jeff Woods

Asst. Production Supervisor: Barbara Stephan

Production Coordinator: Corbin Richardson

Project Assistant: Andrew Yang

DP: Todd Martin

Editorial: Workhouse Creative

Editor: Daniel Flesher

Editor: Alex Mullen

Post Production Supervisor: Barry Penland

VFX Artist: Alan Jasinski

VFX Artist: Maxwell Swet

Color: Company 3

Colorist: Sofie Borup

Producer: Clare Movshon

Music and Sound Design: Dynamite Laser Beam

Web Design Credits

Associate Creative Director: Ben Krantz

Senior Designer/Animator: Ben Buysse

Copywriter: Eric Donham

Senior UX Designer: Ashton O’Connor

Director of Digital Strategy: Joe Liebman

Senior SEO Strategist: Marc Beharry

Senior Director, Project Management: Kevin O’ Connor

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