Absolut: True Colors of Slovakia by TRIAD Advertising
- Location:
Absolut has launched its first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage it launched a controversial campaign that dug deep into Slovak culture.
Absolut employed a variety of tools to let consumers support a message of diversity that suits us, managing to raise money for an anti-racism NGO along the way while utilising Spotify in an innovative way, enabling the brand to activate its target group.
Credits
Chief creative and strategy director: Martin Woska
Creative director: Martin Woska, Vlado Kurek
Strategy: Alan Holub, Ján Papač
Copywriter: Vlado Kurek, Matúš Hliboký,
Account manager: Silvia Klimková, Zuzana Tvarošková
Art director: Csilla Polak, Adam Majko
Social media manager: Katarína Šebová, Alan Holub
Developer: Ján Timoranský, Roman Janajev
Film production: Peter Hledík
Film direction: Pepe Ehrenberger
Photographer: Matúš Bence
Produkcia: Viliam Jánošík, Katarína Chudá
