Nike: Rise. Grind. Shine. Again. by Translation

Agency: Translation
Client: Nike
Date: Jun 2018
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Minutes after Golden State won the NBA Championship crown for the second year in a row on Friday night, Nike launched its latest film in collaboration with Finals MVP Kevin Durant.

'Rise. Grind. Shine. Again,' created with agency Translation, depicts the hard work that KD has put in throughout his lifetime to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day.

The spot includes found footage of Durant as a boy – where he’s seen running a neighborhood hill – playing on youth teams and at the University of Texas, interspersed with highlights and training from his pro days with the Thunder, Sonics and Warriors. The film reaches a crescendo as Durant stands atop the hill and strikes a Superman pose, signifying he’s done it – again.

Credits

Brand/Client: Nike

Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Group Creative Director: Andy Ferguson

Creative Director: Geoff Proud

Creative Director: Eduardo Petersen

Copywriter: Eugene Gao

Art Director: Ben Howard

Director of Content Production: Miriam Franklin

Director of Business Affairs: Thalia Tsouros

Senior Content Producer: Kristen Cooler

Assistant Producer: Jean-Luc Lukunku

Group Account Director: Stanley Lumax

Director of Project Management: Jeremy Gelade

Editorial Company: Lost Planet

Editor: Mike Sobo

Assistant Editor: Steven San Miguel

Post Sr. Producer: Samara Kelly

Post Executive Producer: Krystn Wagenberg

Graphic House: Black Hole

Sr Producer: Felix Cabrera

Lead Designer/Animator: Reginald Butler

Sr Designer/Animator: Andre Same

Flame Artist: Tim Farrell

Flame Assistant: Isabel Gomez

Audio Post: Heard City

Mixer: Keith Reynaud

Executive Producer: Sasha Awn

Producer: Andi Lewis

Color Grade House: Company 3

Colorist: Kath Raisch

Producer: Kate Aspell

Music: Future Perfect

Producer: Nargis Sheerazie

Composer: Victor Magro

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