NBA: advert-body-3 by Translation
- Location:
This Is Why We Play begins with the 2018-19 NBA season tip-off spot ‘Hopes,’ which spotlights an array of fans sharing their hopes for this season, including Grammy-nominated hip hop artist and Houston native Travis Scott, former NBA player and on-air broadcaster Kenny Smith and social media influencer Famous Los.
In the spot, by Translation, there are various split screens, with fans on one side and players on another, stating their varied hopes. One woman says she wants her man (LeBron James) to bring back “showtime” to LA with the Lakers. A teacher handing out papers says he hopes the Warriors are ready to be tested. A weatherman from Oklahoma stands in front of a map with the Thunder logo all over it, stating, “We hope the country sees a lot more Thunder.” Smith, with a ball on a neighborhood court, says he hopes he sees something that leaves him speechless, as Dennis Smith Jr. does a gravity-defying dunk.
The global launch will consist of two additional international spots in Canada and China ahead of the Canada Series (Sept. 29 and Oct. 10) and China Games (Oct. 5 and 8) this preseason.
Credits
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Andy Ferguson
Creative Director: Geoff Proud
Creative Director: Eduardo Petersen
Copywriter: Eugene Gao
Art Director: Ben Howard
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Business Affairs Manager: Maria Elia
Content Producer: Philinese Kirkwood
Assistant Content Producer: JeanLuc Lukunku
Account Director: Jared Leake
Account Supervisor: Jordan Ofsevit
Group Strategy Director: Chan Ruanglek
Strategy Director: Shon Mogharabi
Director Social Strategy: John Petty, III
Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Producer: Craig Repass
Editorial and Post Company: NO6
Editor: Justin Quagliata
Assistant Editor: David Belizario
Executive Producer: Corina Dennison
Senior Producer: Laura Molinaro
Senior VFX Artist: Ed Skupeen
Assistant VFX Artist: Mark Reyes
Color: The Mill
Colorist: Damien Van Der Cruyssen
Color Assist: Andrew Ceen, Elias Nousiopoulos, TJ Seller, Nate Seymour
Senior Color Producer: Rochelle Brown
Color Producer: Megan Rumph
Audio Post: Heard City
Mixer: Dan Flosdorf
Assistant: Evan Anderson
Producer: Andi Lewis
Executive Producer: Sasha Awn
Music House: Future Perfect
Composer: John Connolly & Philip Axelrod
Executive Producer: Maxwell Gosling
