Date: Apr 2018
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Two-time NBA MVP Stephen Curry is gearing up for the playoffs, and one of his best skills is his mental toughness, which is on display in a new campaign for healthcare provider Kaiser Permanente.

The new TV campaign shows how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete – and how it can help anyone overcome day-to-day hardships and excel in life.

The message will air during the 2018 NBA playoffs. This is the third year Curry has partnered with Kaiser on a public health message emphasizing the importance of mental health and wellness and its impact on total health. Since 2016, Kaiser Permanente has been active in media and elsewhere encouraging people to understand the importance of mental resilience and to end stigma around mental health conditions.


Client: Kaiser Permanente

SVP of Marketing and Digital Services: Christine Paige

Sr. Director, National Advertising: Lawrence Montgomery

National Advertising Operations: John Porter

Agency: ​Translation, LLC

Chief Executive Officer & Founder: ​Steve Stoute President: ​Patrick Lafferty

Chief Creative Officer: ​John Norman

Group Creative Director: ​LP Tremblay

Art Director: ​Dan Koo

Copywriter: ​Andrew Kim

Director of Content Production: ​Miriam Franklin Director of Business Affairs: ​Thalia Tsouros Senior Content Producer: ​Kristen Cooler Business Leader: ​Kenneth Pang

Account Director: ​Carlos Hurtado

Account Executive: ​Ciara Travis

Assistant Project Manager: ​Julia Brown

Production Company: ​Stink

Director: ​Eliot Rausch

Director of Photography: ​Joost Van Gelder Executive Producer: ​Melinda Nugent

Line Producer: ​Mark Walejko

Editorial Company: ​Lost Planet NYC

Editor: ​Bruce Herrman

Assistant Editor: ​Kenji Yamauchi

Post Executive Producer: ​Krystn Wagenberg Post Producer: ​Samara Kelly

VFX Creative Director: ​Corey Brown Executive Producer: ​Rachael Trillo Producer: ​Anna Borysewicz Production Coordinator: ​Zach Fortin Colorist: ​Fergus McCall

2D Lead: ​Keith Sullivan

2D Team: ​Yoon-sun Bae, Taner Besen, James Cudahy, Nicky Picardo

CG Lead: ​Seon Crawford

CG Team: ​Incheol Jeong, Sendil Kumar J, Giri Prasath A, Leela Shanker, Raj Kumar M, Manoj Ravi Designers: ​Tetsuro Mise, John Magbanua

Audio Post: ​Heard City

Mixer: ​Keith Reynaud & Mike Vitacco Executive Producer: ​Sasha Awn Producer:​ Andi Lewis

Music House:​ Future Perfect Composer:​ John Connolly