Kaiser Permanente: advert-body-2 by Translation
- Location:
Two-time NBA MVP Stephen Curry is gearing up for the playoffs, and one of his best skills is his mental toughness, which is on display in a new campaign for healthcare provider Kaiser Permanente.
The new TV campaign shows how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete – and how it can help anyone overcome day-to-day hardships and excel in life.
The message will air during the 2018 NBA playoffs. This is the third year Curry has partnered with Kaiser on a public health message emphasizing the importance of mental health and wellness and its impact on total health. Since 2016, Kaiser Permanente has been active in media and elsewhere encouraging people to understand the importance of mental resilience and to end stigma around mental health conditions.
Credits
Client: Kaiser Permanente
SVP of Marketing and Digital Services: Christine Paige
Sr. Director, National Advertising: Lawrence Montgomery
National Advertising Operations: John Porter
Agency: Translation, LLC
Chief Executive Officer & Founder: Steve Stoute President: Patrick Lafferty
Chief Creative Officer: John Norman
Group Creative Director: LP Tremblay
Art Director: Dan Koo
Copywriter: Andrew Kim
Director of Content Production: Miriam Franklin Director of Business Affairs: Thalia Tsouros Senior Content Producer: Kristen Cooler Business Leader: Kenneth Pang
Account Director: Carlos Hurtado
Account Executive: Ciara Travis
Assistant Project Manager: Julia Brown
Production Company: Stink
Director: Eliot Rausch
Director of Photography: Joost Van Gelder Executive Producer: Melinda Nugent
Line Producer: Mark Walejko
Editorial Company: Lost Planet NYC
Editor: Bruce Herrman
Assistant Editor: Kenji Yamauchi
Post Executive Producer: Krystn Wagenberg Post Producer: Samara Kelly
VFX Creative Director: Corey Brown Executive Producer: Rachael Trillo Producer: Anna Borysewicz Production Coordinator: Zach Fortin Colorist: Fergus McCall
2D Lead: Keith Sullivan
2D Team: Yoon-sun Bae, Taner Besen, James Cudahy, Nicky Picardo
CG Lead: Seon Crawford
CG Team: Incheol Jeong, Sendil Kumar J, Giri Prasath A, Leela Shanker, Raj Kumar M, Manoj Ravi Designers: Tetsuro Mise, John Magbanua
Audio Post: Heard City
Mixer: Keith Reynaud & Mike Vitacco Executive Producer: Sasha Awn Producer: Andi Lewis
Music House: Future Perfect Composer: John Connolly