DSW: advert-body-1 by Translation
- Location:
Inspiring self-expression, female empowerment and individuality are the focus of a bold new campaign from DSW and Translation. The new 'My Shoes. My Way.' campaign launches on broadcast and digital and will run throughout the fall and Holiday seasons.
Set to the sounds of actress and musician Hailee Steinfeld's song, "Most Girls," the film showcases how every woman is unique and so is her style.
To create an ode to individual self-expression, DSW and Translation put a variety of strong, confident women into the spotlight. They also placed the creative concept into talented hands, helmed by director Rachel McDonald and director of photography Rachel Morrison.
Shot on location in New Orleans, DSW cast real-life local women and girls, including a lead ballerina, a couple, and students at the Sophie B. Wright Charter School, which also served as one of the shoot location vignettes.
Credits
CREDITS
Agency: Translation, LLC
Chief Executive Officer & Founder: Steve Stoute
President: Patrick Lafferty
Group Creative Director: Matthew McFerrin
Chief Creative Officer: John Norman
Group Creative Director: Alon Shoval
Creative, Copywriter: Lyla Abi - Saab
Creative, Art Direction: Dylan Simel
Director of Content Production: Miriam Franklin
Senior Producer: Kristen Cooler
Director of Business Affairs: Thalia Tsouros
Group Strategy Director: Sandi Preston
Junior Strategist: Katherine Pichardo
Group Account Director: Suzanne Lau
Account Supervisor: Nichelle Broner
Account Executive: Ciara Travis
Line Producer: Joby Ochsner
Production Company: Tool of North America
Director: Rachel McDonald
Director of Photography: Rachel Morrison
Managing Partner: Oliver Fuselier
Executive Producer: Preston Garrett
Editorial Company: RPS NY
Editor: Louis-Philippe Charette
Assistant Editor: Austin Valenti
Post Executive Producer: Eve Kornblum
Post Producer: Lisa Barnable
VFX Company: RPS NY
VFX Artist: Edward Reina
VFX Producer: Barbara Kontarovich
Audio Post: Heard City
Mixer: Jodi Levine
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Song Title: “Most Girls”
Artist: Hailee Steinfeld
