The Drum Awards for Marketing - Extended Deadline

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Client: DSW
Date: Mar 2018
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An empowered woman and the choices she makes - no matter the time of day or what mood she's in - are the focus of DSW's new Spring campaign, created by Translation.

Opening with a woman in front of the mirror taking a morning selfie, the film energetically depicts her day, from playing with her kids to posting on social media to a fun night out with girlfriends. Through the heroine’s POV, the film follows her throughout her day, it also captures the various moods associated with her diverse experiences. Whether relaxed, playful, athletic, elegant or romantic, her moods are expressed through her style, ending with the tag line, 'My Shoes. My Way.'

Timed with the film’s launch is the release of its beat-driven featured song, 'Don’t Stop,' by up-and-coming pop singer/songwriter Hael.

Credits

Brand/Client: DSW

Campaign : 2018 Spring, All The Moods

Agency: Translation LLC

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Group Creative Director: Matthew McFerrin Creative, Art Director: Paz Molina

Creative, Copywriter: Chris Mendez

Director of Content Production: Miriam Franklin Director of Business Affairs: Thalia Tsouros Content Producer: Philinese Kirkwood

Senior Digital Producer: Sara Tunstall

Group Strategy Director: Sandi Preston

Group Account Director: Susanna Swartley Account Director: Andrew Sligar

Account Executive: Katie Schmidt

Editorial & Post-Production: Rock Paper Scissors NY

Editor: Aaron Tompkins

Assistant Editor: Noah Benezra Head of Production: Justin Kumpata Executive Producer: Eve Kornblum Producer: Jenny Greenfield Post-Producer: Barbara Kontarovich Flame Artist: Edward Reina

GFX Artist: Mark Phillips

Music: “Don’t Stop” by HAEL

Composers: Leah Nobel, Stephen Schuldt

Publishers: Downtown Music Publishing LLC & INTERNATIONAL DOG MUSIC (BMI)

Audio Mix: Heard City

Audio Mixer: Mike Vitacco Executive Producer: Sasha Awn Producer: Andi Lewis

Color Grade: Color Collective

Colorist: Alex Bickel

Executive Producer: Claudia Guevara