DSW: advert-body-2 by Translation
- Location:
An empowered woman and the choices she makes - no matter the time of day or what mood she's in - are the focus of DSW's new Spring campaign, created by Translation.
Opening with a woman in front of the mirror taking a morning selfie, the film energetically depicts her day, from playing with her kids to posting on social media to a fun night out with girlfriends. Through the heroine’s POV, the film follows her throughout her day, it also captures the various moods associated with her diverse experiences. Whether relaxed, playful, athletic, elegant or romantic, her moods are expressed through her style, ending with the tag line, 'My Shoes. My Way.'
Timed with the film’s launch is the release of its beat-driven featured song, 'Don’t Stop,' by up-and-coming pop singer/songwriter Hael.
Credits
Brand/Client: DSW
Campaign : 2018 Spring, All The Moods
Agency: Translation LLC
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Group Creative Director: Matthew McFerrin Creative, Art Director: Paz Molina
Creative, Copywriter: Chris Mendez
Director of Content Production: Miriam Franklin Director of Business Affairs: Thalia Tsouros Content Producer: Philinese Kirkwood
Senior Digital Producer: Sara Tunstall
Group Strategy Director: Sandi Preston
Group Account Director: Susanna Swartley Account Director: Andrew Sligar
Account Executive: Katie Schmidt
Editorial & Post-Production: Rock Paper Scissors NY
Editor: Aaron Tompkins
Assistant Editor: Noah Benezra Head of Production: Justin Kumpata Executive Producer: Eve Kornblum Producer: Jenny Greenfield Post-Producer: Barbara Kontarovich Flame Artist: Edward Reina
GFX Artist: Mark Phillips
Music: “Don’t Stop” by HAEL
Composers: Leah Nobel, Stephen Schuldt
Publishers: Downtown Music Publishing LLC & INTERNATIONAL DOG MUSIC (BMI)
Audio Mix: Heard City
Audio Mixer: Mike Vitacco Executive Producer: Sasha Awn Producer: Andi Lewis
Color Grade: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara