Engine’s Content and Entertainment Marketing agency, Trailer Park, launch a provocative global campaign for the re-release of George Michael’s iconic album Listen Without Prejudice + MTV Unplugged.
Michael, who tragically passed away on Christmas Day 2016, had been working on the album project for over two years’, as well as co-directing a feature-length documentary entitled ‘Freedom’, charting the story of his career.
Following his death, Michael’s family decided both projects should be completed in-line with his wishes and 16 October saw the premiere of the finished film on Channel 4. The album campaign also launched the same week, initially with two TVCs created and produced by Trailer Park.
Clients: David Austin (Manager) & Joanna Kalli (Sony Music UK)Agency: Trailer Park – London
Creative Director: Charlie Johnson
Senior Creative: Peter Liffen
Executive Producer: Adam Booth
Business Director: Simon Hewitt
Operations Director: Hayley Denning
Project Manager: Emily Mules & Francesca Sale
Content Strategist: Leo Birch
Media Agency: Manning Gottlieb
Production Company: Trailer Park - London
Lead Editor: Natalie Young
Editor: Sam Hopkins & Justin Rogers
Typographer: Alex Normanton
Artworker: Roland Williams