Read our new manifesto
Future 50 Banner

Sony Music: George Michael - Listen Without Prejudice + MTV Unplugged by Trailer Park

Client: Sony Music
Date: Oct 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
71 votes

Engine’s Content and Entertainment Marketing agency, Trailer Park, launch a provocative global campaign for the re-release of George Michael’s iconic album Listen Without Prejudice + MTV Unplugged.

Michael, who tragically passed away on Christmas Day 2016, had been working on the album project for over two years’, as well as co-directing a feature-length documentary entitled ‘Freedom’, charting the story of his career.

Following his death, Michael’s family decided both projects should be completed in-line with his wishes and 16 October saw the premiere of the finished film on Channel 4. The album campaign also launched the same week, initially with two TVCs created and produced by Trailer Park.

Credits

Clients: David Austin (Manager) & Joanna Kalli (Sony Music UK)Agency: Trailer Park – London

Creative Director: Charlie Johnson

Senior Creative: Peter Liffen

Executive Producer: Adam Booth

Business Director: Simon Hewitt

Operations Director: Hayley Denning

Project Manager: Emily Mules & Francesca Sale

Content Strategist: Leo Birch

Media Agency: Manning Gottlieb

Production Company: Trailer Park - London

Lead Editor: Natalie Young

Editor: Sam Hopkins & Justin Rogers

Typographer: Alex Normanton

Artworker: Roland Williams