Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Toyota: Kyle Busch Signs the Line

Client: Toyota
Date: Feb 2020
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

As race teams returned to Charlotte, North Carolina for a few days of work between last Sunday’s Busch Clash and the opening weekend of the 2020 Nascar season, a small production group remained at the historic Daytona International Speedway.

Toyota Racing and WhatNot Productions teamed up to showcase the new 2021 GR Supra in a unique way – as a marker.

The tradition of signing the line is something done by race fans across the 36-race Nascar schedule. Toyota Racing took this tradition to a new level as Kyle Busch showcased his ‘signature’ skills for the rising class of drivers who are getting ready to take their turn behind the wheel of the Supra this season.

The new 47 horsepower increase available in the six-cylinder GR Supra 3.0 model, helped Kyle Busch make his mark in the form of a burnout on the famed start-finish line.

To capture the scenes throughout the two-minute video, a full production team along with a Russian Arm vehicle were brought in through the overnight hours at the speedway. The prime hours of Midnight to 4am allowed optimal time for filming and the lights around the 2.5-mile speedway to be set accordingly.

Overall Rating
5/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.