Tourism New Zealand: 100% Pure Welcome - Good Morning World

New Zealanders are taking advantage of being the first to see the sun each day by sending welcome messages to the world in a new campaign for Tourism New Zealand.

The ‘Good Morning World’ messages will be shared via social channels for the next 365 days with kiwi’s from across New Zealand sharing messages from their home towns.

The campaign, which is part of a global brand marketing initiative, aims to showcase the warmth of the people while showcasing the morning landscape and the places and activities visitors can enjoy.