An Ad You Can’t Miss, For a Cancer You Do by Topham Guerin
Women with ovarian cancer in the UK have joined forces with others in New Zealand and the United States to organise an international billboard campaign to draw attention to a disease which lacks vital research funding.
The important message, 'An Ad You Can’t Miss, For a Cancer You Do' will appear on the iconic Piccadilly Lights in central London and Times Square billboards to mark World Ovarian Cancer Day on Saturday, 8 May, together with more than 350 other UK billboard sites given by JCDecaux.
The Piccadilly Lights activation features a 10 minute domination of the screen at 2pm. The space was donated by Landsec. In New York Times Square, the ad will appear on rotation for 24 hours.
This campaign speaks to the urgency of the situation in that women with cancer have gone to such lengths to be heard.
It was created pro bono by the digital and creative agency Topham Guerin and features more than 30 real women, all diagnosed with a variant of ovarian cancer called low grade serous.