Flying Machine: F-Lite Collection by Tonic Worldwide

Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

In this campaign, Chaudhary is sporting the new F-Lite range, which gives denim a whole new perspective thanks to its super stretchable, flexible and extra light qualities. This latest collection from Flying Machine will resonated with today's youth, who are looking for clothing that scores high on style as well as comfort. The BBoying moves by Chaudhary also help display the functionality of the new F-Lite collection.

As part of this campaign, various digital media platforms have been employed to reach a wide audience. The campaign has also been witnessing high engagement on Tik-Tok.