Orangetheory Fitness: Welcome to More Life by Tombras

Agency: Tombras
Date: Dec 2019
Your Vote
Overall Rating
Opps, please vote again
4 votes

Orangetheory Fitness announced the next evolution of its global brand campaign, 'Welcome to More Life,' created by its agency of record, Tombras. In partnership with electronic music sister duo and Orangetheory Fitness members, Krewella, 'Welcome to More Life' features exclusive previews of the duet’s upcoming new single Greenlights. The original song, written by the sisters Yasmine and Jahan Yousaf, serves as the backdrop for the campaign’s video advertisements.

The campaign includes three spots, as part of an integrated multi-channel approach across broadcast, digital, and social media. Released just in time for the popular New Year’s fitness resolutions, the campaign visually showcases the unique, science-backed benefits of Orangetheory and how it’s not just about being physically fit, it’s about experiencing a better way of living.

Krewella’s Greenlights will be officially released as a single on 17 January 2020 with an accompanying music video to follow.


Agency: Tombras

Client: Orangetheory Fitness

Music: Krewella

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.