Orangetheory Fitness announced the next evolution of its global brand campaign, 'Welcome to More Life,' created by its agency of record, Tombras. In partnership with electronic music sister duo and Orangetheory Fitness members, Krewella, 'Welcome to More Life' features exclusive previews of the duet’s upcoming new single Greenlights. The original song, written by the sisters Yasmine and Jahan Yousaf, serves as the backdrop for the campaign’s video advertisements.
The campaign includes three spots, as part of an integrated multi-channel approach across broadcast, digital, and social media. Released just in time for the popular New Year’s fitness resolutions, the campaign visually showcases the unique, science-backed benefits of Orangetheory and how it’s not just about being physically fit, it’s about experiencing a better way of living.
Krewella’s Greenlights will be officially released as a single on 17 January 2020 with an accompanying music video to follow.
Client: Orangetheory Fitness