Ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide.
The campaign, which breaks in the UK in February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair.
A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills.
The campaign will also run in other European markets as well as North America, Australia, the Middle East and Africa.
Creative Director Graeme Noble
Art Director Fluff Higgins
Copywriter Brittony Collins
Account Director Ruby Fard
Campaign Manager Kristina Oundjian
Designers (Social and Digital Assets) Natasha Howell & Lee Johnston
Agency Producer Helen Jackson
Photographer Annelise Phillips (East Photographic)
Director/ Production Co TMW Unlimited
Editor Joshua Bond
Post Production TMW Unlimited
Sound Design TMW Unlimited
DoP Michael Paleodimos (Echo Artists)