ghd: Queen of the Sheets by TMW Unlimited

Client: ghd
Date: Feb 2019
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Ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide.

The campaign, which breaks in the UK in February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you to lie in for longer thanks to its quick, effortless styling. No longer must you choose between more time between the sheets and beautiful hair.

A 20-second film follows two women making the most of the extra time they have in bed thanks to the ghd glide – one is simply enjoying a leisurely morning and the other is having a few more moments with her lover. The video ends with both of the women styling their hair with perfect ease, ready to take on the day. The film is supported by social and digital content including cutdowns, banners, GIFs and stills.

The campaign will also run in other European markets as well as North America, Australia, the Middle East and Africa.


Creative Director Graeme Noble

Art Director Fluff Higgins

Copywriter Brittony Collins

Account Director Ruby Fard

Campaign Manager Kristina Oundjian

Designers (Social and Digital Assets) Natasha Howell & Lee Johnston

Agency Producer Helen Jackson

Photographer Annelise Phillips (East Photographic)

Director/ Production Co TMW Unlimited

Editor Joshua Bond

Post Production TMW Unlimited

Sound Design TMW Unlimited

DoP Michael Paleodimos (Echo Artists)