The Drum Awards for Marketing Entry Deadline

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Date: Feb 2021
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In the age of being single while spending more time at home, who doesn’t want to swipe right for someone who has the same taste in their favourite music? After all, you can learn a lot about a person based on what they are listening to.

Music and podcasts can connect people in a deep, personal way, so this Valentine’s Day, Spotify is teaming up with dating app Tinder, to share some trends they’re seeing from their users.

Spotify saw an increase of 49% of global listeners streaming love-themed podcasts compared to this time last year, showing how clear it is that people are overwhelmingly looking for dating and relationship advice through the technologies they have at their disposal.

To celebrate love in the time of coronavirus, Spotify has revamped its Romance hub to create a Tinder Valentine’s Day playlist on the platform.