The Drum Awards for Marketing - Extended Deadline

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Agency: Tinder
Client: Tinder
Date: Feb 2016
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Tinder is helping its users to find love for Valentine's day. To celebrate this romantic period, Tinder is offering its users an additional Super Like per day until Sunday 14.

Tinder use traditionally increases around the New Year, going all the way through Valentine's Day and into the spring. In fact, Valentine’s Day in 2014 and 2015 was Tinder's biggest day of the year in terms of swipes, matches and messages. This record was broken on January 3, 2016 - which saw Tinder's biggest day since launching in September 2012.