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Indeed: Tick Tock Till Bedtime by Tin Man

Agency: Tin Man
Client: Indeed
Date: May 2019
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The global job hunting site Indeed has created a bedtime storybook with the children's author Giles Paley-Philips that addresses challenges faced by working parents.

Juggling life and work can be a hard task for parents to maintain; and even harder for children to comprehend.

This is why Indeed has launched a 'Tick Tock Till Bedtime' campaign, that aims to help children understand the challenges faced by parents trying to keep a positive work-life balance.

The campaign intends to arm workers in the UK with the tools they need to have proactive and positive conversations about work with their children, partners, friends and colleagues.

As part of 'Tick Tock Till Bedtime' campaign, Indeed has created a children's book that tells the tale of one parent's mission to navigate unpredictable working hours and make it home for bedtime.

The realistic story reflects the realities of British working lifestyles and the pivot points around job change, that showcases the highs and lows that come with a working week; sometimes a parent makes it home for bedtime, and sometimes they don't.

Alongside a limited print run of the books, an animated version of the book has been produced. The campaign will see a series of activations rolled out over the next six months.

This is the first work Tin Man has made for Indeed since it won the account in March.

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