TikTok: You Have to See It by Le Truc

TikTok has released a creative spot that hilariously takes inspiration from some of the social giant’s most-viewed videos after appointing Publicis Groupe’s US-based center of creative excellence Le Truc to work on the campaign.

‘You Have To See It’ stars ordinary people, celebrities and TikTok creators discussing cultural moments on the platform. In the newly-released ad we see a variety of people discussing @samanthartsoe’s viral video that had TikTok viewers on the edge of their screens as she subsequently finds an abandoned mystery apartment behind her own bathroom mirror.