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The Drum

TikTok: We Are Here

Client: TikTok
Date: Mar 2021
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TikTok has launched #Wearehere, a new pan-European marketing campaign to mark International Women's Day and raise the voices of women in music.

For International Women's Day, TikTok is also celebrating the creators and artists on the platform who are giving a voice to women in the music industry. Anne-Marie, Cat Burns and Girl in Red will be performing live on TikTok this week, while Ashnikko, Christine and the Queens, Little Mix, Ms Banks, Nina Nesbitt and Shania Twain have all curated #WeAreHere playlists to highlight inspiring women artists across different genres and geographies.

TikTok has also partnered with shesaid.so, a global independent community of women and gender minorities in the music industry, to inspire, educate and empower emerging women-identifying talent.