The Drum Awards for Marketing - Extended Deadline

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Client: TikTok
Date: Apr 2021
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As April is 'Sexual Assault Awareness Month' and the theme is 'We Can Build Safe Online Spaces' TikTok is taking a moment to highlight the important conversations that take place on its platform, covering issues of sexual violence, recovery, and advocacy.

To help it improve its understanding of sexual assault and trauma and how to foster a safe and supportive space for survivors, TikTok is working with experts to help guide it.

Now, it has rolled out some guidance, written with experts at Rape, Abuse & Incest National Network (RAINN). Its goal is to make access to support readily available to anyone in need and to educate the broader community on this important issue.