The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Tide
Date: Feb 2020
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The best time to do laundry is later — but when is later? Charlie Day tries to figure it out while Emily Hampshire knows new Tide Power Pods will get it out whenever she gets around to it. Like later.

It involves a lot of nods to other brands, much like previous 'It's a Tide Ad' spots.