The Drum Awards Festival - Extended Deadline

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Client: Tide
Date: Sep 2019
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Viewers who tuned into Sunday night's football may have noticed that Tide partnered with the NFL and NBC to kick off a national debate about the best night to do laundry. From Peyton Manning to Gwen Stefani, there are a ton of celebrities and football players involved.

The entire campaign came out of the insight that most people do laundry on Sunday, which also coincides with live football. We’ve all been there when you step away for a second and miss a crazy play. Hence the #LaundryNight debate.

However, it isn’t over – Tide is continuing the debate over the next four weeks with even more top celebrities and athletes involved. In the meantime, we’d love your help in sharing the debate with your readers, and let them know that they can join in on the fun via their social platforms by choosing what night of the week they are siding with and using #LaundryNight.

The final spot features Kenan Thompson, Nick Offerman and Peyton Manning, with Offerman providing a thoughtful solution that all nights are good for #LaundryNight, so long as people are watching TV.