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The Drum

Choose to Challenge by This Thing of Ours

Date: Mar 2021
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This Thing of Ours is marking International Women’s Day on 8 March with the launch of an animation created in collaboration with 90 talented female illustrators from around the world.

To kickstart the project, the studio put out a call for female illustrators on Instagram, receiving more than 600 responses from across the globe. They then selected 90 women to collaborate with on the project, based on their illustration style.

The animation has been created in line with this year’s International Women’s Day campaign theme, #ChooseToChallenge. It features a woman holding up her hand, the gesture which has been chosen as a symbol of support to the cause this year.

The animation consists of 90 frames, each created by a different female illustrator, in their own style. The women involved hail from diverse locations including China, Egypt, the USA and Brazil.