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Therapy’s latest iteration of their ‘Save Our Stuff’ TV advertising campaign is aimed at getting millennials to recycle more.

It’s focused on aluminium and was commissioned by North London Waste Authority.

The spot uses irreverent humour to bring home the impact of not recycling aluminium waste, and reach out to young people who are responsible, but lack the time to learn about proper recycling.

Credits

Agency: Therapy

Creative Director: Neale Hunt

ACD: Richard Miles

Strategy Director: Royston Reeves

Director: Giles Ripley

Production Company: Partizan

Producer: Richard Wilson

DOP: Carl Burke

Edit: Cut & Run

Post & Grade: Coffee & TV

Sound: Vaudeville