Kicking off with a national TV spot from acclaimed director Juan Cabral (known for directing the UK’s favorite ad of all time with the Cadbury Gorilla), the latest campaign from The Wall Street Journal challenges readers to go beyond the easy answers and echo-chamber certitude of our overloaded media culture.
The animating ethos is one of self-determination – only by reading past the memes, hashtags and algorithmically-selected news stories that populate our media feeds can we make better decisions, informed by facts and not passions. The message is that the WSJ is for those that want to think and do for themselves.
Client: The Wall Street Journal Clients: Suzi Watford, Chief Marketing & Membership Officer Clients: Paul Plumeri, VP of Global Marketing WSJ
Creative Agency: The&Partnership New York Executive Creative Director: Justin Ruben Art Director: David Tomkins Copywriter: Simon Philion Designer: Veronica Jeronimo Head of Integrated Production: Kevin Wilson Producer: Niki Polyocan
President: Agnes Fischer Chief Strategy Officer: Colm Murphy Business Director: Ryan Colet Account Supervisor: Matthew Connelly
Production Company: MJZ Director: Juan Cabral Executive Producer: Emma Wilcockson DOP: Roman Vasyanov Production Partner: Labhouse Managing Director: Flora Fernandez Marengo Producer: Natalia Mussolana Production Manager: Patricia Rzeznik 1st AD: Esteban Gomez Art Director: Micala Saeigh Art Director: Maria Battaglia Stylist: Florencia Tellado
Editorial: Rock Paper Scissors Managing Director: Eve Kornblum Editor: Mikkel EG Nielsen Assistant Editor: Alex Liu
VFX: Framestore Executive Creative Director: Murray Butler Creative Director: Jordi Bares Dominguez Director of Production: Sarah Hiddlestone
Senior Producer: Sue McNamara
Sound: Wave Studios NY Sound Design: Chris Afzal and Aaron Reynolds Mix: Chris Afzal and Aaron Reynolds Executive Producer: Vicky Ferraro Associate Producer: Eleni Giannopoulos
Voiceover: Boyd Holbrook Music: Mort Garson - ‘Plantasia’