Sun Bingo: Are You Gonna Bingo? by The&Partnership London
Sun Bingo’s latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and a cover of Funky Dee’s grime masterpiece, ‘Are You Gonna Bang Doe’?
The integrated ‘Are You Gonna Bingo?’ campaign is led by a two-minute hero film starring Bristolian comedian Jayde Adams. After asking her mates at the bus stop if they are indeed ‘gonna bingo’, she goes on to star in her own highly produced music video endorsing the humble numerical game of luck.
The film aims to show how, through The Sun’s online game, players can enjoy bingo action anywhere at any time. Adams and her posse are seen playing on their phones on a mini golf course, standing in a field, on the red carpet, at the greyhound races, in an Asian tea plantation, and in Tenby, Denby and Scratchy Bottom.
The breakdown comes from a rapping horse, upon which Adams is sat playing bingo.
Client: Kate Bird, Chief Marketing Officer, The Sun, Natasha Stanton, Head of Marketing Communications (Brand), The Sun
Agency: The & Partnership London
ECD: Yan Elliott, Dave Buonaguidi
CD: Danny Hunt
Creatives: Jon Coates and Josh Welton
Creative Services Director: Tom Loxley
Head of Art Buying: Emma Modler
Head of Art: Marc Donaldson
Designers: Stathi Kougianos
Senior Visualizer: Rob Swainson, Charlie Townsend
Planner: Oliver Feldwick
Head of Film: Charles Crisp
Producer: Emily Hendrey
Business Director: Sarah Wood
Account Director: Freddie Eaves
Account Manager: Catherine Lynch, Imogen Blackburne
Production Company: Hunky Dory
Producer: Nick Papworth
Director: Jack Clough
Photographer: Alan Powdrill
Offline Editing: Al Sinclair
Post-Production / Visual FX: Electric Theatre Collective
Producer: Jessica Easton
Audio: Munzie @ Grand Central Recording Studios
Voiceover: Jayde Adams
Media Agency: m/Six (TV buying)