Sun Bingo: Are You Gonna Bingo? by The&Partnership London

Client: Sun Bingo
Date: Feb 2018
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Sun Bingo’s latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and a cover of Funky Dee’s grime masterpiece, ‘Are You Gonna Bang Doe’?

The integrated ‘Are You Gonna Bingo?’ campaign is led by a two-minute hero film starring Bristolian comedian Jayde Adams. After asking her mates at the bus stop if they are indeed ‘gonna bingo’, she goes on to star in her own highly produced music video endorsing the humble numerical game of luck.

The film aims to show how, through The Sun’s online game, players can enjoy bingo action anywhere at any time. Adams and her posse are seen playing on their phones on a mini golf course, standing in a field, on the red carpet, at the greyhound races, in an Asian tea plantation, and in Tenby, Denby and Scratchy Bottom.

The breakdown comes from a rapping horse, upon which Adams is sat playing bingo.

Credits

Client: Kate Bird, Chief Marketing Officer, The Sun, Natasha Stanton, Head of Marketing Communications (Brand), The Sun

Agency: The & Partnership London

ECD: Yan Elliott, Dave Buonaguidi

CD: Danny Hunt

Creatives: Jon Coates and Josh Welton

Creative Services Director: Tom Loxley

Head of Art Buying: Emma Modler

Head of Art: Marc Donaldson

Designers: Stathi Kougianos

Senior Visualizer: Rob Swainson, Charlie Townsend

Planner: Oliver Feldwick

Head of Film: Charles Crisp

Producer: Emily Hendrey

Business Director: Sarah Wood

Account Director: Freddie Eaves

Account Manager: Catherine Lynch, Imogen Blackburne

Production Company: Hunky Dory

Producer: Nick Papworth

Director: Jack Clough

Photographer: Alan Powdrill

Offline Editing: Al Sinclair

Post-Production / Visual FX: Electric Theatre Collective

Producer: Jessica Easton

Audio: Munzie @ Grand Central Recording Studios

Voiceover: Jayde Adams

Media Agency: m/Six (TV buying)

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