Literacy Partners: Sans 18% by The&Partnership

NYC non-profit Literacy Partners and creative agency The&Partnership have launched a campaign to raise awareness for the nearly 1 in 5 New Yorkers who are unable to read.

The campaign is anchored by an online video that graphically illustrates the social costs of not being able to make sense of the messages around you. Using a custom-developed “broken” typeface the film shows viewers what the world looks like to those New Yorkers who struggle with reading, while also highlighting the critical information they may be missing during this very uncertain time.