The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Argos
Date: Apr 2018
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As part of the promotional strategy of its same day delivery, Argos builds on it previous 'Get Set Go Argos' campaign to highlight how it keeps up with the modern families of the modern times.

The campaign titled 'You're Good to Go' is conceptualised by The&Partnership London and features a family on an 'Operation Holiday' where they are traveling to a vacation campsite in a plane driven by the father. The plane remains in the air as the mother is suspended from the rope to enter the Argos shop at Sainsbury's.