Argos: The Christmas Fool by The&Partnership London

A mischievous ‘fool’ determined to ruin Christmas stars Argos' Christmas ad this year.

The ‘fool’ – a mischievous, impish creature with bells on its long ears – causes chaos about the house as anxious families desperately try to put the finishing touches to their Christmas preparations.

From breaking fairy lights and stealing sellotape, to unwrapping presents and knocking the angel from the top of the Christmas tree, the fool is determined to make as much mischief as possible.

Just as it seems the fool’s ruinous deeds will never end, an Argos Fast Track delivery driver comes to the rescue by giving the pesky creature a swift boot into his van where it lands amongst an army of its kind who have also been thwarted in their quest to ruin Christmas

The message behind the 90-second ad is simple: with Click & Collect available at more than 1,000 locations, including 250 Argos stores and collection points inside Sainsbury’s stores, and same-day Fast Track home delivery, Argos is there for everyone’s shopping needs, helping to fool-proof Christmas.