The Drum Awards Festival - Extended Deadline

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Client: Argos
Date: Sep 2018
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Argos’s new brand positioning is ‘You’re Good to Go’, and it has started rolling out films showing how the retailer has consumers covered for any unexpected developments.

A spot from The&Partnership shows a family frantically prepare for a ‘Royal Visit’. As a gilded carriage makes its way through a suburban housing estate flanked by revellers, the family rushes to prepare the household and find champagne flutes. The royals are revealed to be the parents – they expect the house to be in pristine shape despite the difficulty in doing so and raising children.

Aside from the cute proposition, the work also highlights that Argos stores are placed in sister retailer Sainsbury’s outlets across the UK.

Credits

Client Name & Job title: Nicki Brown, Argos Campaign & Customer Value Management

Agency: The & Partnership London

ECD: Yan Elliott & Micky Tudor

CD: Laura Rogers

Creatives : Hayley Hammond & Dan Dehlavi

Planner: Rebecca Munds / Claire Carmichael

Head of TV: Charles Crisp

Producer: Emily Hendrey

Managing Director: Gary Simmons

Account Director: Stephanie Leonard

Account Manager: Cat Lynch

Production Company: Minds Eye

Director: Brad Lubin

Executive Producer: Hughie Phillips

Producer: Jason Lovelock

DOP: John de Borman

Editing: John Smith @ Whitehouse

Post-Production: Time Based Arts

Producer: Jo Gutteridge

Visual FX: Matt Shires, Jamie Crofts and Ralph Briscoe

Colourist: Jack McGinity

Audio: String & Tins

Music Company: String & Tins

Composer: Tom Player

Voiceover : Jill Halfpenny

Media Agency: PHD