The Drum Awards for Experience 2022

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Date: Mar 2022
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Following almost six months of temporary closure, the Vagina Museum is reopening in its brand new location of Bethnal Green, London.

The world’s first bricks-and-mortar museum dedicated to vaginas, vulvas and the gynaecological anatomy started as a series of pop-up events in 2017. It opened its first fixed premises two years later at Camden Market and since then more than 150,000 people have visited its exhibitions including Muff Busters: Vagina Myths and How to Fight Them and Periods: A Brief History.

To coincide with the new location, TheOr London has devised an out-of-home (OOH) campaign titled ‘Neighbours’ as a way to integrate into the local neighborhood.