NYC & Company: advert-body-3 by The Working Assembly

NYC-based branding studio The Working Assembly (TWA) recently collaborated with NYC & Company to rebrand New York City epicurean staple NYC Restaurant Week, providing a new brand identity to celebrate the 25th anniversary of the famed event, taking place from July 24 to August 18, 2017.

The designs will appear both on NYC Restaurant Week’s digital platforms as well as OOH in bus shelters, PATH trains, and street poles, tempting prospective diners into hundreds of eateries around the city.

TWA’s rebrand reflects the culinary cultural mosaic of the city and celebrates the global cuisines New York City offers. Their design and imagery juxtaposes neighborhoods and foods, incorporating taglines like ‘Taste Where It Takes You' and ‘Break Bread in Another Borough.' TWA also created the 25-year logo, which has a fork and spoon playfully hidden in the negative space of the numbers.