The Drum Awards for Digital Advertising APAC 2022

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Agency: The Wild
Date: Sep 2020
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The United Nations’ (UN) initiative Verified is collaborating with The Wild to launch the social campaign ‘Experts vs The Internet’, aimed at tackling the spread of misinformation around coronavirus.

The Verified campaign's mission is to create content that cuts through the noise to deliver life-saving information, fact-based advice and stories from the best of humanity. By promoting and sharing Verified content, everyday people can play a crucial role in spreading reliable information that counters misinformation.

The ‘Experts vs The Internet’ campaign will contain three episodes produced by The Wild, and will feature leading experts as they address topics surrounding COVID-19 that are prone to misinformation. They deliver the facts, separating truth from conjecture. Through the series, the UN hopes to shift audience behaviour, encouraging people to seek reputable sources, to take care before they share information with others and urging them to consider the negative impact of sharing incorrect information.

Credits

Director & Producer: Emma Baggott, The Wild at Jungle Creations

Director of Photography & Editor: Matt Boner, The Wild at Jungle Creations

Videographer: Dan Gillespie, The Wild at Jungle Creations

Editor: Dickie Jones, The Wild at Jungle Creations

Production Lead: Oliver Warley, The Wild at Jungle Creations

Head of Strategy: Tom McGirr, The Wild at Jungle Creations

Creative: Ed Burgess, The Wild at Jungle Creations

Project Management: Cecily Melsom, The Wild at Jungle Creations

Campaign Manager: Hannah Sharpe, Purpose

Producer: Jen Thomas, Purpose