LACOSTE and Disney: Mickey Mouse's 90th by The Walt Disney Company Ltd

Date: Nov 2018
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Disney UK have produced a short video featuring Novak Djokovic alongside bespoke Mickey animation to showcase the new Mickey and Minnie capsule collection by Lacoste. The unique collaboration brings together the iconic mouse duo and the Lacoste crocodile to celebrate their 90th and 85th anniversaries respectively.

Disney have partnered with Lacoste to develop the exclusive capsule collection including nearly 30 different nostalgically designed items of clothing, sneakers and leather goods inspired by Mickey the “True Original” and his sweetheart Minnie. All of which are decorated with bespoke character artwork and icons designed by the Disney Creative Team.

Disney have also collaborated with BETC to produce a short clip showing off the collection with bespoke Mickey animation. The video, featuring Novak Djokovic, shows the twelve-time Grand Slam title winner training in some of the new items from the collection and brings life to the Mickey artwork embroidered on the shirt. The video will be featured on the Lacoste website and social media as well as in-store and across digital out-of-home media.

In addition to embroidered Mickey and Minnie artwork, Lacoste have innovated with 3D printing and applique to redraw the profile of the two timeless and universal figures in a modern way. The collection features items for men women and children and will be available in Lacoste stores worldwide

Credits

Disney Creative Director: Angela Affinita

Disney Senior Commercial Manager: Cristina Scavizzi

Disney VFX Supervisor: Paul Myers

Disney Producer: Freya Boissonade

Mickey Mouse Animation: Flux Animation Studios

Editing: Disney In-house Creative

Grade: UNIT

Audio and sound design: Tweak Music

BETC Account Manager: Fanny Buisseret

BETC Account Executives: Paul Remay/Jeanne Chalumeau

BETC Creative Director: Damien Bellon

BETC Copy Writer: Sébastien Duhaud

BETC Artistic Director: Charles Dessaux

BETC Artistic Director Assistant: Laura Boulinguiez

Shoot Director: George Harvey (represented by Lock Artists)

Shoot DOP: Ed Gibbs

Lacoste Brand Image Director: Mylène Atlan

Lacoste Brand Image Manager : Jennifer Birch

Lacoste Fashion Collaboration Manager: Stephanie Tournier

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