LACOSTE and Disney: Mickey Mouse's 90th by The Walt Disney Company Ltd
Disney UK have produced a short video featuring Novak Djokovic alongside bespoke Mickey animation to showcase the new Mickey and Minnie capsule collection by Lacoste. The unique collaboration brings together the iconic mouse duo and the Lacoste crocodile to celebrate their 90th and 85th anniversaries respectively.
Disney have partnered with Lacoste to develop the exclusive capsule collection including nearly 30 different nostalgically designed items of clothing, sneakers and leather goods inspired by Mickey the “True Original” and his sweetheart Minnie. All of which are decorated with bespoke character artwork and icons designed by the Disney Creative Team.
Disney have also collaborated with BETC to produce a short clip showing off the collection with bespoke Mickey animation. The video, featuring Novak Djokovic, shows the twelve-time Grand Slam title winner training in some of the new items from the collection and brings life to the Mickey artwork embroidered on the shirt. The video will be featured on the Lacoste website and social media as well as in-store and across digital out-of-home media.
In addition to embroidered Mickey and Minnie artwork, Lacoste have innovated with 3D printing and applique to redraw the profile of the two timeless and universal figures in a modern way. The collection features items for men women and children and will be available in Lacoste stores worldwide
Disney Creative Director: Angela Affinita
Disney Senior Commercial Manager: Cristina Scavizzi
Disney VFX Supervisor: Paul Myers
Disney Producer: Freya Boissonade
Mickey Mouse Animation: Flux Animation Studios
Editing: Disney In-house Creative
Audio and sound design: Tweak Music
BETC Account Manager: Fanny Buisseret
BETC Account Executives: Paul Remay/Jeanne Chalumeau
BETC Creative Director: Damien Bellon
BETC Copy Writer: Sébastien Duhaud
BETC Artistic Director: Charles Dessaux
BETC Artistic Director Assistant: Laura Boulinguiez
Shoot Director: George Harvey (represented by Lock Artists)
Shoot DOP: Ed Gibbs
Lacoste Brand Image Director: Mylène Atlan
Lacoste Brand Image Manager : Jennifer Birch
Lacoste Fashion Collaboration Manager: Stephanie Tournier