Disney has launched its 2020 Christmas ad, a three-minute animated short telling a touching story of a grandmother, her granddaughter and the family traditions that connect them through the years.
As part of Disney’s festive retail campaign, ‘From Our Family To Yours’, the ad marks the 40-year partnership with children’s charity, Make-A-Wish, and will run across TV and Digital plus Disney’s own channels in 26 countries in EMEA, as well as Australia, New Zealand, North America and parts of Asia.
The heart-warming storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter - alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940. With each passing year, Mickey comes to symbolize Lola’s childhood and a present day connection to her granddaughter, ultimately inspiring a festive surprise on Christmas morning.
Disney fans will be able to purchase the limited-edition vintage Mickey Mouse soft toy featured in the ad from The Disney Store and ShopDisney.co.uk, benefiting Make-A-Wish organisations.
The story is accompanied by the emotive vocals of UK artist and Ivor Novello Rising Star nominee, Griff (19), who performs Love Is A Compass’ written by songwriting/production team, Parkwild. The charity track will also be available for sale and download from 9 November. For every download before 31 December 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1USD to Make-A-Wish (up to $100,000).