Ladbrokes: The Wait & Game Day by Neverland

Ladbrokes' new campaign celebrates the start of the football season. The TV, out-of-home and digital campaign by Neverland follows the betting brand's "Drummers" activity around Euro 2020.

Directed by Joe Connor and produced by Maddy Easton at Rogue Films, the campaign will be supported by social media, radio and print activations, as well as OOH. Media was handled by the7stars.