The VIA Agency and Arm & Hammer Toothpaste created a new campaign to show how the toothpaste cleans better.
Though many people believe all toothpastes are the same, Arm & Hammer says otherwise. By using blacklight to show plaque on the teeth of dental students, Via and Arm & Hammer show that even those who take the best care of their teeth could be doing better.
Brian Demick – Client Strategy Lead
Sarah Blais – Client Strategist
Ian Dunn – Creative Lead
Emi Morita – Creative
Will Garcia – Creative
Louisa Beaulieu – Project Management Lead
Clare DeSantis – Project Manager
Scott MacLeod – Planning Lead
Nick LaManna - Planner
Jennifer Klumas – Producer
Playback Digital – Editorial
Josh Nussbaum – Director
Missing Pieces - Production Company