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Arm & Hammer: Essentials by The VIA Agency

Date: Aug 2019
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This new campaign highlights Arm & Hammer Essentials Deodorant and encourages people to go natural without going overboard.

In the spots, a hippie couple invites people into their sweat lodge to enjoy their natural musk.

The spots bring humor to a category that is usually a sea of sameness while promoting the natural odor-fighting product.


Church & Dwight

Britta Bomhard, Chief Marketing Officer

Dan Bracken, VP Consumer Engagement

Kevin Sherlock, VP Personal Care

Cindy Manzo, Sr. Manager, Shopper Marketing & Partnerships

Jennifer Gargano, Brand Manager APDEO and Simply Saline

The VIA Agency

Ian Dunn, Creative Lead

Will Garcia, Creative

Thompson Imasogie, Creative

Leslie Henderson, Client Strategist

Hannah LaSala, Client Strategist

Nick LaManna, Planner

Clare DeSantis, Project Manager


Nadia Harrison, Group Director

Mariah Youngblood, Associate Director

Kelly Raymond, Manager

Dylan D’Arpino, Senior Associate

Connie Wu, Senior Associate

Jeffrey Federmesser, Associate

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