This new campaign highlights Arm & Hammer Essentials Deodorant and encourages people to go natural without going overboard.
In the spots, a hippie couple invites people into their sweat lodge to enjoy their natural musk.
The spots bring humor to a category that is usually a sea of sameness while promoting the natural odor-fighting product.
Church & Dwight
Britta Bomhard, Chief Marketing Officer
Dan Bracken, VP Consumer Engagement
Kevin Sherlock, VP Personal Care
Cindy Manzo, Sr. Manager, Shopper Marketing & Partnerships
Jennifer Gargano, Brand Manager APDEO and Simply Saline
The VIA Agency
Ian Dunn, Creative Lead
Will Garcia, Creative
Thompson Imasogie, Creative
Leslie Henderson, Client Strategist
Hannah LaSala, Client Strategist
Nick LaManna, Planner
Clare DeSantis, Project Manager
Nadia Harrison, Group Director
Mariah Youngblood, Associate Director
Kelly Raymond, Manager
Dylan D’Arpino, Senior Associate
Connie Wu, Senior Associate
Jeffrey Federmesser, Associate