Duke Health: You're Why by The Variable

Date: Jan 2020
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Duke Health has been consistently ranked among the top Academic Medical Systems in the US, but the credit for why often goes to the newest technologies and breakthrough treatments--a strategy that most hospital systems default to. Yet there's something far more extraordinary underlying why Duke Health is able to push healthcare to the edge of what is considered possible.

Duke Health wanted to turn the attention to the people who have made it all possible, the ones who deserve appreciation. Highlighting the people who come to work every day to serve and care for patients – sacrificing and putting themselves in some of the most challenging situations to discover new ways to treat and master new ways to detect. Because, at the end of the day, it’s the patient that’s at the heart of everything they do.


Client – Duke Health

Vice President of Marketing and Communications: Shannon Janney

Director of Service Line and Brand Marketing: Erin Pratt

Blair Callahan: Senior Marketing Communications Specialist

Aimee Kensky: Manager of Digital Projects

Agency – The Variable

Chief Creative Officer: Joe Parrish

Creative Director: David Jones

Art Director: Angie Melgar

Head of Production: Keith Rose

Copywriter: Gary Bostwick

Account Lead: Jodi Heelan

Director of Strategy and Insight: Jennifer Ganshirt

Production Company – Whitelist

Executive Producer Jerad Anderson

Head of Production Matt Griffo

Head Of Development Colin Moore

Head Of Finance Natasha Suebert

Director Cameron Dutra

Line Producer Jason Haymond

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