Char-Broil: The World's Longest Hot Dog on Instagram by The Variable
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July 17 is National Hot Dog Day. To celebrate, The Variable has been helping Char-Broil, a popular grill manufacturer, create 'The World's Longest Hot Dog on Instagram'.
The virtual hot dog is over 2,700 posts long and the brand has been building it by populating almost 100 posts per day for over a month. To celebrate its end and National Hot Dog Day, Char-Broil is randomly rewarding people who engage with the hot dog with some fun surprises, including products, discounts and more.
Credits
Char-Broil
Paige Farrow, Senior Director of Marketing
Leandi McMurphy, Marketing Director
The Variable
David Jones, VP/Creative Director
Matt Cook, Associate Creative Director
Dustin Dodd, Art Director
Matteson Fields, Senior Copywriter
Lauren Dubinsky, Director of Social Media
Jessy Segal, Content Supervisor
Jordan Graves, Content Manager
Jazzmin Campbell, Social Media Coordinator
Scott Moody, PR Account Director
Spencer Foster, PR Senior Account Executive
Mandy Hubich, Group Account Director
Kaley Barenkamp, Senior Account Executive
Garrett Mansfield, Account Executive