Char-Broil: The World's Longest Hot Dog on Instagram by The Variable

Client: Char-Broil
Date: Jul 2019
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July 17 is National Hot Dog Day. To celebrate, The Variable has been helping Char-Broil, a popular grill manufacturer, create 'The World's Longest Hot Dog on Instagram'.

The virtual hot dog is over 2,700 posts long and the brand has been building it by populating almost 100 posts per day for over a month. To celebrate its end and National Hot Dog Day, Char-Broil is randomly rewarding people who engage with the hot dog with some fun surprises, including products, discounts and more.



Paige Farrow, Senior Director of Marketing

Leandi McMurphy, Marketing Director

The Variable

David Jones, VP/Creative Director

Matt Cook, Associate Creative Director

Dustin Dodd, Art Director

Matteson Fields, Senior Copywriter

Lauren Dubinsky, Director of Social Media

Jessy Segal, Content Supervisor

Jordan Graves, Content Manager

Jazzmin Campbell, Social Media Coordinator

Scott Moody, PR Account Director

Spencer Foster, PR Senior Account Executive

Mandy Hubich, Group Account Director

Kaley Barenkamp, Senior Account Executive

Garrett Mansfield, Account Executive

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