Scottish Government : Here for You by The Union

‘We know how hard it is being a parent right now. And how easy it is to feel overwhelmed.’

A new campaign for the Scottish Government’s ‘Parent Club’ brand is addressing the challenges of parenting during lockdown head-on, while reassuring everyone we are all in it together.

Created by The Union, 'Here for You' captures some of the everyday trials and tribulations facing parents and carers as they juggle the additional pressures of the Coronavirus pandemic.

Developed amid the national lockdown and in less than seven days, the production proved a key challenge, with a number of parents tasked with capturing snapshots of their daily lives as they try to navigate these unprecedented times.